Showing posts with label Bhutan. Show all posts
Showing posts with label Bhutan. Show all posts

Monday, March 30, 2026

Bhutan turns tourism into 'Gross National Happiness'

At the Takin Preserve: Bhutanese Prime Minister Tshering Tobgay
with me and visitors from the United Kingdom and United States.

Little more than a half century ago, the Kingdom of Bhutan was walled off to the world.

Today, tourists are welcome, but with strict controls that aim to leverage social and economic development.

Earlier this month, I traveled to Bhutan and had the privilege of meeting the prime minister, the Hon. Tshering Tobgay. The PM was visiting the Motithang Royal Takin Preserve in Bhutan, located just outside the capital, Thimphu.

Takin calf at the preserve.
RJ Peltz-Steele CC BY-NC-SA 4.0
The takin, by the way, is a large mammal native to the Himalayas, a genetic relative of sheep. One subspecies of takin is specific to Bhutan and is revered as the national animal. The preserve provides a sanctuary for the massive herbivores, thus also protecting the environment from their destructive appetite.

Tobgay was not at the preserve for a refresher on Bhutanese fauna; rather, the PM was escorting the 2025-appointed American ambassador to India and special envoy for south and central Asia, Sergio Gor, on a touristic and diplomatic visit. Gor was reciprocating a Tobgay visit to the United States in December.

Tobgay and Gor, at the PM's right, feed a takin.
RJ Peltz-Steele CC BY-NC-SA 4.0
A longtime Bhutanese politician, Tobgay is American educated. He earned a bachelor's in mechanical engineering at the University of Pittsburgh in the 1980s and then a master's in public administration at the Harvard Kennedy School in the 20-aughts. He published a book in English last year: Enlightened Leadership: Inside Bhutan's Inspiring Transition from Monarchy to Democracy (inset below).

Bhutan is a constitutional monarchy, though still leans heavily on the monarchy part of the description. The crown initiated a policy of democratization in 1952. A first national assembly was appointed the following year and given the power to impeach the monarch. Today, the king formally appoints the prime minister, though in practice the appointee is elected by the legislature. Similarly, final decisions of the Supreme Court formally are referred to the crown for approval.

Supreme Court of Bhutan, Thimphu.
RJ Peltz-Steele CC BY-NC-SA 4.0
In modern international law, Bhutan is renowned for its commitment to "Gross National Happiness" (GNH), a national policy priority introduced in the 1970s. A holistic measure inspired by Buddhism and informed by factors such as health, education, and living standards, GNH has been embraced conceptually by the international community—Bhutan joined the United Nations in 1971—as an alternative to economic productivity, the conventional measure of a country's success. One Bhutanese host explained to me that GNH does not mean every person is happy; rather, GNH describes the aims that should justify national policy-making.

Bhutan opened to foreign tourism only in 1974 and allowed television and the internet only in 1999. It still guards its borders jealously, allowing a limited number of tourists who must book through state-authorized agents and pay a US$100-per-day sustainable development fee. When I visited, my visa was arranged wholly by the tour service I used.

However restrictive Bhutan's social and political conservatism, I could not argue with the results I saw on the ground. People I met in Bhutan expressed affection for the king and queen, often noting that the royal family lives in a modest home and champions public education. Schoolchildren I happened upon in Thimphu were uniformed and polite, while also cheerful and playful, and they spoke English confidently.

Buddha Dordenma, visible from Thimphu center.
RJ Peltz-Steele CC BY-NC-SA 4.0
The sustainable development fee seems to be well reinvested in infrastructure, such as paved roads, and touristic sites, such as the 177-foot Buddha Dordenma statue, completed in 2015, that towers over Thimphu. A travel companion told me that the winding rural roads we traveled were unpaved when he visited a couple of decades ago. In literacy and life expectancy, Bhutan significantly outpaces its cohort in the "medium" range of the U.N. human development scale.

Thimphu, capital of Bhutan.
RJ Peltz-Steele CC BY-NC-SA 4.0
Insofar as I heard any gripe about government policy from the Bhutanese, it was that high-quality healthcare remains elusive, especially in the countryside. Nevertheless, when an American travel companion asked my guide about the cost of treatment after the guide mentioned a family member's cancer, the guide narrowed her brow in puzzlement. Then she shook her head, understanding the question, and said, "free, of course."

Rinpung Dzong, or "Paro Fort," a 15th-century monastery
and top tourist destination, in Paro, Bhutan's third-largest city.

Owned by RJ Peltz-Steele CC BY-NC-SA 4.0
Thinking over what we had seen, some of my travel companions wondered aloud whether monarchy might not be so undemocratic after all. That struck me as curious after what I heard about some Nepali youth protestors speaking wistfully of monarchy there. Invariably upon such musings, an American, sometimes me, would say that the efficacy of monarchy might depend a bit too much on who is wearing the crown.

The United States does not have formal diplomatic relations with the Kingdom of Bhutan, thus Ambassador Gor's visit as special regional envoy. Gor has some personal connection to, well, at least the Asian continent. He was born in Uzbekistan—"Gor" is a chosen truncation of Gorokhovsky—and migrated with his family to the United States, via Malta. He graduated from secondary school in Los Angeles.

Amb. Gor
How did an L.A. immigrant wind up with an ambassadorship in the Trump administration? Gor has been involved in Republican politics since his post-secondary days at George Washington University. His recent ambassadorial qualifications include fundraising for President Trump and starting a Trump-reverent book publishing company with Donald Trump, Jr.

After the 2024 election, the President appointed Gor to head personnel appointments. President Trump later credited his "great friend" Gor with "nearly 4,000" party-loyal hires in the new administration. Presumably Gor himself included.